![]() This understanding, and the use of new device-level bid features, allowed our team to modify PPC bids for each device by resort location according to past performance. By analyzing device-specific data, KeywordFirst was able to determine that the likelihood of a person booking a room was dependent on the device the person uses and the location of the resort. We implemented bid modifiers for each device people use to book a room - desktop, mobile, and tablet. Tailored online advertising by guests’ devices and locations. Consequently, KeywordFirst was able to allocate more budget to the most qualified customers while limiting ad spend for those who were least likely to book a room. We also deployed Google’s new remarketing lists for search ads (RLSA) layering capabilities (which make it possible for businesses to customize search ad campaigns for people who have previously visited their websites). Consequently, we understood how likely each audience was to complete a booking. We expanded the use of audience remarketing lists (a collection of people who visit a website) by identifying several audience segments based on the actions people took on the Montage website. Doing so meant undertaking a number of steps. The KeywordFirst team employed a creative approach to increase return on ad spend by applying an understanding of the client’s ideal target market through emerging paid search capabilities:įocused Montage’s paid advertising on its most profitable audiences. After two successful years developing a search engine marketing presence, Montage challenged the KeywordFirst team to develop an innovative approach to take PPC growth beyond increases in volume and toward a significant increase to the client’s return on ad spend. Initially KeywordFirst collaborated with Montage to increase its brand awareness in the crowded luxury hospitality industry, and then our joint focus shifted to driving online bookings directly through the client’s site rather than through online travel agencies. The client has worked continuously with KeywordFirst to achieve its goals and then raise the bar for success. Montage has worked with KeywordFirst since 2013 to build its business with pay-per-click (PPC) marketing such as paid search. ![]() Montage is a hospitality management company that operates luxury resorts serving affluent travelers in locations such as Beverly Hills and Deer Valley. Additionally, each will receive a two-night stay at one of the Montage properties in the Continental United States, including Montage Beverly Hills, Montage Laguna Beach, Montage Deer Valley and The Inn at Palmetto Bluff, a Montage Resort one 30-minute mentor session via phone with one of the guest judges, and a feature in the spring 2016 issue of Montage Magazine.įor more information on the Montage Memory Makers contest including rules and guidelines and to submit, please visit. Ellen Asmodeo-Giglio, executive vice president and publisher of AFAR MagazineĮach winner will be awarded $10,000 to his or her accredited college or university.Darrell Hammond, founder and CEO of KaBOOM!.Brad Meltzer, #1 New York Times bestselling author.Bill Shore, founder and CEO of Share Our Strength.Alan Fuerstman, founder and CEO of Montage Hotels & Resorts.9, and the final five winners will be chosen by a panel of judges, including: Ten finalists will be selected by Montage Hotels & Resorts after Nov. ![]() “The Montage Memory Makers contest was developed to recognize exceptional young humanitarians who make giving back a part of their everyday lives.” “Our company is committed to inspiring younger generations to nurture creativity, promote generosity and encourage community service,” said Montage Hotels & Resorts founder and CEO Alan J. Winners will be formally announced on Jan. Entries will be accepted from now through Nov. Individuals who meet the contest requirements are encouraged to enter the contest by visiting to upload a 300-word essay (mandatory) and additional materials detailing how they inspire and provide service to their communities. Winning entries will be based on the following: 1) ongoing community service or volunteering efforts, 2) achievements that have made a meaningful impact in their community or beyond, and 3) how their community service inspires others.
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